Webtron's Innovative New
Auction Technology Options in 2026
Processing
For All Your Custom Auction Software Needs
Are you in search of simple yet flexible auction software tailored to meet your business needs? Do you want the convenience of hosting your auctions online to sell more efficiently?
Webtron offers a bespoke online auction software solution designed to help auctioneers grow their businesses with ease. Conduct all your auctions directly from your website, accessible on any modern desktop or mobile device. Your customers can conveniently bid online from the comfort of their homes or on the go, without the need to download any apps.
Our specialized auction software has been successfully adopted by auctioneers of all sizes, offering a seamless, app-free bidding experience.
With over 15 years of expertise in online auctions, we are equipped to ensure the success of your auctions, whether you choose timed formats, webcast formats, or both. Let us help you take your auctions to the next level.
Complete Online Auction Solutions for Your Business
🎥 Live Webcast Auctions – Real-time streaming with competitive bidding
⏳ Timed Online Auctions – Automated scheduling with smart bid extensions
📈 Marketplace Functionality – Ongoing sales opportunities
👩💻 Remote Clerking Options – Flexible, high-speed auction management
✅ Fully hosted on your own branded website
🏷 White-Label Auction Software – Protect your bidders, brand, and intellectual property (not a group site)
📱 Modern, mobile-responsive platform with no app downloads required
🧑💻 Setup, onboarding, training, and local ongoing support included
🧾 Integrated auction invoicing and advanced reporting tools
🖥 Professional website development and digital marketing services
😊 Simple and intuitive for bidders, powerful and scalable for auctioneers
New Features!
Secure Payment Gateway Integration: Stripe, Apple Pay, Google Pay, PayPal
Auto-Translation Multi-Language Support: Real-time translation across 104 languages
Bidder Verification: Credit card authentication for enhanced security
AI Auction Tools: Automated AI-powered lotting and cataloguing
AI Chatbot: 24/7 administrative and bidder assistance
Auction API Integration: Seamless system connectivity to reduce admin and improve scalability
Lot Video Integration: Showcase featured lots with high-quality video content
Professional Marketing Assets: Images, GIFs, and videos for EDM, website, and social campaigns
Flexible Invoicing Options:
• Built-in system invoicing
• CSV export for external accounting systems
• Xero invoicing compatibility module
Launch smarter, more secure, and higher-performing online auctions with Webtron.
Custom Auction Software for Timed Online Auctions
Detailed lot information
Add detailed product information with as many pictures, videos and supporting PDF documents as you’d like.
Maximum auto-bids
Give your most enthusiastic bidders increased convenience and flexibility by allowing the system to bid on their behalf.
Reserve feedback
Let your bidders know how close they are to meeting the reserve price with simple, on-screen reserve feedback.
Lot staggering
Close your lots off in sequential batches to maximise bidding activity on larger auctions.
Bid extension
Allow bidding to continue for an extended period of time to maximise bidding activity.
Optional timed auction bid history
Increase lot transparency and clarity for bidders with clear, easy-to-use bid history.
Social sharing options
Share auctions or individual lots to Facebook, Twitter, LinkedIn, Whatsapp, Weibo & more!
More ways to sell
Add ‘Buy Now’ or ‘Make Offer’ options to lots to allow you to sell your auction items faster.
Real-time updates
Your bidders can keep track of all bids in real-time without continuously refreshing the bidding page.
Custom Auction Software for Webcast Online Auctions
Real-time audio and video
Stream your auction events in real-time.
HD video streaming
Stream your webcast video in High Definition quality to bidders.
Flexible pre-bidding options
Allow time-poor bidders to place their bids before and during your live webcast auction instead.
Fair warning
Visual bidder notifications to show, ‘Going once, twice, three times’.
Social media streaming
Stream direct from your webcast into Facebook or YouTube to attract more bidders with the click of a button!
Custom wording
Don’t like a word or phrase on the platform? Replace it with something that better suits your brand’s tone.
The newest Webtron 9AI has arrived
Take advantage of a white label auction solution that runs from your own website. It has been designed for Custom auctioneers like you to take your online auction business to another level.
There has never been a better time to upgrade your online auction software to Webtron’s 9 newest artificial intelligence auction software release.
It’s ’Simple for bidders and powerful for auctioneers’.
Please get in touch and arrange a demo for your business.
FAQs
Webtron custom auction software is a tailored solution designed for auction houses and dealers to simplify and streamline auction management. Built to match the unique needs of each business, it can include everything from advanced bidding functionality to secure payment processing and detailed reporting tools.
With Webtron’s custom auction software, auctioneers can easily catalogue items, manage live or timed auctions, and promote sales to a wider audience. The platform also provides analytics and insights that highlight trends, helping you optimise operations and improve auction performance.
Unlike generic, one-size-fits-all solutions, Webtron’s custom auction software is purpose-built for the auction industry and tailored to your specific business requirements. This ensures you have the specialised tools and functionality needed to run auctions more efficiently, something off-the-shelf software often cannot provide.
The development timeline depends on the complexity of the project and the features required. Webtron works closely with each client to understand their needs and can provide a realistic timeframe after evaluating the scope of the project.
By streamlining the sales process, custom auction software helps attract more bidders, reach a broader audience, and deliver a smoother auction experience. With built-in analytics, you can also uncover opportunities for optimisation, refine pricing strategies, and ultimately increase revenue.